Our local chapter of BNI has about 30 members. We're fanatics about referring business to each other. Last year, 35% of my business came from first, second, third and fourth generation referrals from this group.
Our massage therapist resigned, leaving an opening for a new member for that category. (BNI chapters have only one member for each category, e.g. REALTOR®, P&C Insurance Agent, Lender, etc.)
Invited to apply for the category, this young business woman came prepared to make an impression!
Her tatoo is her brand. I had just written my Active Rain blog "Brand Yourself." My camera is always nearby, and I asked permission to take a picture for a new AR post.
She was delighted. So was I. If she joins our chapter, we'll introduce her to you.
If I asked ten people who know you personally "What's distinctive about your friend? What mental picture or phrase comes to mind immediately when I say the name __________________, can you tell me what they'd say?
If I'd get several different answers--even if all of the answers were highly complimentary--your brand is indistinct. It doesn't stand out. If you just need a little plan to fix that, click on the blue link a couple of paragraphs up. It's easy, and once you get started, it's actually a lot of fun!
I'm Mike in Tucson, your preferred Tucson, AZ mortgage lender.
