For 2009, I'm going to refamiliarize myself with an old friend. Zig Ziglar. As a much younger sales support person (Product Specialist) for the Opex Business Machine Corporation in Moorestown, NJ, I had the privelege of attending one of Zig's signature seminars. I was spellbound! The year was 1991--the same year that Zig's book ZIGLAR ON SELLING hit the bookstores. By 1997, I was National Sales Manager for Western North America for the company.
One of my resolutions for 2009 is was to buy a copy of this book. (Act on your promptings promptly!)
I will read it through once a month for the next twelve months, and you'll see some posts about the book here in the Rain.
- Money is tight, so here's a tip: buy your books on Half.com and save a bundle. My like-new, unmarked hardcover copy, delivered to my office last Wednesday, cost me all of $3.75 plus book rate shipping.
The title for this post came from Chapter 1 of Zig's book. The full chapter title is "You made the right choice! A career in the world's oldest profession."
Do you think you're not a sales professional? You're probably right then, but it's nothing to brag about.
If we're to survive in a market where buyers are uncertain, sellers are angry, and the competition is more aligned with the Madoff's of this world, we'd better become sales professionals.
Mentally disengage your preconceptions of salespeople before reading Ziglar. He's not your average salesman. Consider some of his other published titles, and you'll find yourself attracted to this wonderful author:
- Raising Positive Kids in a Negative World
- Courtship After Marriage
- Confessions of a Grieving Christian
I'm Mike in Tucson, your preferred Tucson, AZ Mortgage lender.
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