I've subscribed to The Monday Morning Memo (Roy Williams, Wizard of Ads) for several years now.
I've never met him, but I trust Roy Williams. You see, he's never "sold" me one thing. He's just given me a Monday morning post that
- is always a pleasure to read,
- gives without demanding anything in return, and
- never wastes my most precious asset: time.
This morning's Memo is about this book and how it came to be.
You can have an advance copy for free. No strings. Click here to do that.
If you'd like to read Roy's memo, here's the link. It will tell you the WHY for this book.
While you're at it, you'll want to sign up for the free Monday Morning Memo and get it weekly.
I trust Roy Williams. Do you trust me?