Tucson By Choice!

My friend Kevin Wood lives and breathes golf.  He shared this video with me.  It's my pleasure to share it with you.  It's the most encouraging story I've encountered this year.

Block out ten minutes. Take the phone off the hook.  When it's over, bookmark it. 

Come back the next time your client bolts, and you feel like quitting the industry. 

Come back to it when that loan you were counting on is denied by the lender. 

Come back to it when your personal life takes an unexpected turn south. 

Come back to it when your broker announces that the doors are closing on a business into which you've poured your heart and soul. 

Come back when you think you can't anymore.  Because really...you can.

EDIT:  The YouTube video of DJ Gregory's tremendous courage
has had the embed function disabled by request.

So click HERE to be inspired by DJ Gregory's heartwarming story.

___________________ 

I'm Mike in Tucson, your preferred Tucson Mortgage Lender.

NMLS #223495

SUNSTREET MORTGAGE llc ~ Mortgage Bankers, Not Brokers!
Offices in Scottsdale, Tucson, and Nogales, AZ, and Albuquerque, NM.

Call me on my Blackberry  (520) 349-9090

This happened last night on my way home from work, and the business application to the story hit me like a ton of bricks.  I've got to pay attention if I'm to navigate this real estate market and survive.  We're talking survival here.  Staying alive.  Reaching our objectives.  Paying the bills and keeping the doors to our businesses open.

See if this resonates with you.

The story:
5:40 p.m.  Rush hour traffic on a main east west artery through town.  4 lanes.

I saw the approaching minivan in my mirror.  It passed me on the right, doing about 40.  Traffic was doing about 35.

As I glanced over, I was more than mildly surprised to see the driver reading a paperback novel that she was holding against the steering wheel.

My point & shoot Lumix rides shotgun with me on the passenger seat, and it's set to take a 3-photo sequence.  I rolled down the passenger side window and waited for an opportunity.

Half a block down the road, I captured this photo.  Notice three things:  (1) the minivan's front wheel is a blur at the speed we're travelling, (2) the level of traffic in my passenger side mirror, and (3) the drivers' focus--look at her eyes.

The allegory:

I'm doing this with my business some days.  Why, you ask?  I do it because I can.  I'm good at what I do.
(I know how to drive.  I drive this road every day.)  I do it because my business, like yours, is repetitious and sometimes boring.  It's fallen into a pattern. 

We've been working long enough that we can do parts of our business without thinking about actually doing it.  Without concentrating.  Without focusing on the task at hand.

I can't say what it might be for you.  For me, the allegory is is to my marketing.  It's on autopilot.  I'm on autopilot.  I know how to do this stuff.

If you think for a minute, you'll see an allegory in your business.  Let's all focus today, and "arrive alive."

I'm Mike in Tucson, your preferred Tucson, AZ Mortgage lender.

Think of me as your Tucson mortgage expert.
Call me if I can help you with a purchase or refi mortgage: 
(520) 349-9090