Tucson By Choice!: Attraction is Nature's Marketing Program. Take Notes!

Attraction is Nature's Marketing Program. Take Notes!

Blooms on a Fish Hook Barrel CactusCactus bloom on a Pincushion cactusLook at these two photos.  How can you fail to respond by taking a closer look? 

Bees and other pollinators feel the same way.  The end result is success for the plant in the form of fruit.

"By their fruit, you will know them."
Jesus of Nazareth

(If Jesus of Nazareth isn't on your business reading list, revise your list!)

It's interesting that He didn't say "By their flowers..."  After all, the flowers are usually the showy part of the plant's advertising campaign.  (Think cherry blossoms in Washington in the springtime.) 

Here's the reason:  Another element is essential before fruit can "set."  Something has to pollinate the fruit! 

You have 100,000 potential pollinators for your business right here on the Active Rain Real Estate Network.  Your blog is the flower, and here's the point: 

The primary purpose of a Real Estate blog is to attract fruitful relationships. 

  • Not to lecture. 
  • Not to complain about other bloggers or current market conditions. 
  • Not to vent negative emotions to make you feel better.  "So there!!"

Blogging is an extremely effective form of viral marketing.  Check to see if your message is attractive.  Does it make your reader want to get to know you better?  Does it allow your reader to come closer in spite of the thorns we all have in our personalities?  Does the message overshadow the thorns because the message is so very attractive?


NOTE:  Pollinators can't be goaded or driven into doing their job.  They can only be attracted. 


I'm Mike in Tucson, your preferred Tucson, Arizona mortgage lender.
Mike Jones (Tucson Mortgage Company, LLC): Loan Officer in Tucson, Pima County, Arizona
Think of me as your local expert.

Comment balloon 34 commentsMike Jones • September 01 2008 12:43AM


This is an awesome post, thank you.  I agree about being upbuilding and positive, why put anything else out there?

Posted by Anna Matsunaga, Seller specialist, Certified Negotiation Expert (Team Momentum Keller Williams Realty Tacoma) almost 12 years ago


Thanks for being the first to comment!  I appreciate your encouragement.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) almost 12 years ago

Should have read this before I posted my last response - LOL - Nice sentiment, and oh so true!


Posted by Lorena McMullen, Serving SE Michigan (3DX Real Estate) almost 12 years ago

This is an interesting post providing food for thought! Positive is always good!

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) almost 12 years ago

Blogging isn't viral marketing, but everything else is very true!


Posted by Cameron Novak, Featured Corona Real Estate Agent Team (The Homefinding Center) almost 12 years ago

Mike I loved your observation, it is ironic that such a strong group would not make your comments as the MOTTO of AR. I am suggesting that we start a grass roots campaign to make this our Goal!! Great Post., Warm regards, Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) almost 12 years ago


Sign me up!


Thanks for commenting.  Here's Wikipedia's definition of viral marketing:  Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. 

This is how I use Active Rain.  My brand is Mike in Tucson.  My phone rings, and people pay me for my services, because people who I will never meet have learned who I am, what I do, and have told others to call me.  It's a great way to market; it's infectious!


Thanks for stopping by to comment!


That's a beautiful photo!  (Attractive!)  Thanks for coming by.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) almost 12 years ago

Another post with lovely photos. Always interesting and entertaining. All the best.

Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) almost 12 years ago

What a great analogy.  This is a part of life no matter where you are.  Reflecting the Light can attract many.

Posted by Doreen McPherson, Phoenix Arizona Real Estate ~ (Homesmart ~ Scottsdale ~ Tempe) almost 12 years ago

Enjoyed your photos and the gist of your post Mike.  Sometimes it is hard not to stoop to the level of some here on AR who have a false sense of their own importance, but then in a few hours you see the humor, and unhappiness, in what they [don't] have to say!  And you know I love humor!

Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing almost 12 years ago

I loved the reference to viral marketing, the comment that blogging is not viral marketing, and the response to that. I'm a big Jesus of Nazareth fan, but sometimes I need protection from his followers. That does not seem to be the case in this blog. Thanks.

Posted by Russel Ray, San Diego Business & Marketing Consultant & Photographer (Russel Ray) almost 12 years ago


I would say that you are not only bearing fruit but you are also a very good pollinator.  Thank you for the wonderful post sir.

Now to put to work that that I have jsut learned.

Posted by Don Rogers, Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes (Keller Williams Realty Chesterfield) almost 12 years ago

Mike, good points about the primary purpose of AR and well said.  I am still trying to find my voice with blogging and your advice is appreciated.   

Posted by Rebecca Anne Cole (PNC Mortgage ) almost 12 years ago

Mike - Beautiful pictures and you make a very good point.  100,000 polinators, that is an interesting way of looking at it!

Posted by Lisa Friedman, Central New Jersey Real Estate (Alliance Realtors) almost 12 years ago


Thanks for the encouragement!


Keep at it; your "voice" will come.  Commenting is often the best part!


It's always good to see you; thanks for stopping by to comment!


It's good to meet new people/pollinators!  I'll see you on your blog.


Today you're my favorite blogger!  Good point of view!


Someone wrote a booklet on "spiritual marketing."  I think I'll dig it out and re-read it.  Thanks for commenting.


I sure wish you'd start blogging again!  Thanks for visiting and commenting.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) almost 12 years ago

MIKE:  I've been away for months on a personal leave, but I'm happy to see that you are still here producing 'good fruit'!! YES..."by their fruit...you shall know them". GBU!!

Posted by Elizabeth Nieves, Bilingual Raleigh - Durham North Carolina Real Estate Team (The Elizabeth Nieves Realty Group) almost 12 years ago

Mike, what a beautiful reminder for your blog buddies!  Beautiful photos!

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) almost 12 years ago

Hi Mike,

Thought you made so very positive points on this post. I've flagged it for a feature.

Posted by Lynda Eisenmann, Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co (Preferred Home Brokers) almost 12 years ago

Mke: As always, beautiful photos and great advice.:)

Posted by xxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx (xxxxxxxxxxxxxxxxxxxxxxxxxx) almost 12 years ago


Thanks for commenting; see you soon on your blog!


Thanks!!  You're always so encouraging, and I appreciate it.

Blogging Buddy Pat,

I haven't seen you for awhile.  Thanks for stopping by and taking the time to comment.  Come back soon.


God bless you and those two little girls He's blessed you with!

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) almost 12 years ago

Mike, I like your thoughts and ideas. It makes sense, and it is what I will try to do now.

Think I am going to be a subscriber to you too!


Posted by Gerard Maher, CRS Ocean Springs, MS (Coldwell Banker Alfonso Realty) almost 12 years ago

As always Mike another thoutful and insightful post! Thank You.

Posted by Mandi Perkins (Pioneer Title Agency) almost 12 years ago

Mike....I loved your final thought! I will forever think of Blogging as pollinating!

Posted by Joan Mirantz, Realtor, GRI, CBR, SRES - Concord New Hampshire (Homequest Real Estate) almost 12 years ago

Mike - Absolutely gorgeous pictures! 

Lorena - I also like your lily photo  It's so crisp and clear.  I love to garden, and lilies and flowering cactus are among my favorites. 

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) almost 12 years ago


Thanks for coming by!  I appreciate the encouragement.


This evening, you're my favorite blogger!!


Did you ever get the referral you were looking for?


Thanks for visiting and subscribing; I'll do my best to make you glad you did!

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) almost 12 years ago

Once again Mike your words are so gracefully written and yet powerful with out being forceful. You have a serious knack for motivating and speaking to people. I love the comparison of a pollinating AR Community...That is pure genius. Keep up the great work!

Posted by Dione Sage (Nova Home Loans) almost 12 years ago

Hi.  Great post!!!  I am lucky to work for an office of pollinators!!!  And, there are many areas where I am a great pollinator.  Now I am taking steps to become a better pollinator in mortgages.  Gotta love that word, pollinator.  I am going to think about that all day.

Posted by Karen Inch almost 12 years ago


You're an encouragement!  Crane's lucky to have you as a loan officer.


Ditto to you; thanks for your kind words.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) almost 12 years ago

Great post . I could not agree more. One thing that I have found in many cases around the country is that if a person does not have the "tools" to get things done, its easy to complain. In many cases, when the "tools" are provided many dont use them. If they do and still dont get results, then they have no one to blame but themself. Its funny, it does seem that many are "affraid" of the possibility of success. Thanks for good read!

Posted by Jeff Polonsky (loansnjobs.com and EasyWayToShop.Com) almost 12 years ago

What a great post Mike in Tucson!!  I love to look at the bright side of things.  I am trying to only post about positives, even though the posts on negatives seem to draw the most comments....

I'm still trying to resolve in my own mind that the points don't matter --- it's the Rain...that matters.

Posted by April Hayden-Munson, Brookfield Wisconsin Real Estate almost 12 years ago

That's a lot of pollinators and a lot of opportunity.

Posted by Tracy Santrock, Raleigh - Cary Realtor/Broker In Charge (Fonville Morisey/Santrock Realty Group, Inc. ) almost 12 years ago

you are giving people an oppotunity to build a profile and participate in a great community , with no financial investment , just their time, which these days we all have too much of .. that's all you can do is extend the invite, the rest is up to them, ... something about leading a horse to water..... comes to mind

Posted by James Wexler (wexzilla.com) almost 12 years ago

Another great analogy! Now if I could just figure out this law of attraction! Thanks for another great post & the reading list tip :)

Posted by The Dunn Team Real Estate by The Book (Exit Realty Tri County) almost 12 years ago


Thanks for the encouragement.  I sure appreciate you.


Since I posted this, I've brought in eight new bloggers to the Active Rain Real Estate Network.  Gotta keep asking the question.  You're right.  The rest is up to them.




Thanks for the encouraging comment!  I appreciate you as a subscriber.


You're very welcome!  Thanks for stopping by to comment.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) almost 12 years ago

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