Look at these two photos. How can you fail to respond by taking a closer look?
Bees and other pollinators feel the same way. The end result is success for the plant in the form of fruit.
"By their fruit, you will know them."
Jesus of Nazareth
(If Jesus of Nazareth isn't on your business reading list, revise your list!)
It's interesting that He didn't say "By their flowers..." After all, the flowers are usually the showy part of the plant's advertising campaign. (Think cherry blossoms in Washington in the springtime.)
Here's the reason: Another element is essential before fruit can "set." Something has to pollinate the fruit!
You have 100,000 potential pollinators for your business right here on the Active Rain Real Estate Network. Your blog is the flower, and here's the point:
The primary purpose of a Real Estate blog is to attract fruitful relationships.
Not to lecture.
Not to complain about other bloggers or current market conditions.
Not to vent negative emotions to make you feel better. "So there!!"
Blogging is an extremely effective form of viral marketing. Check to see if your message is attractive. Does it make your reader want to get to know you better? Does it allow your reader to come closer in spite of the thorns we all have in our personalities? Does the message overshadow the thorns because the message is so very attractive?
NOTE: Pollinators can't be goaded or driven into doing their job. They can only be attracted.